Habits are the way we unconsciously solve the thousands of little tasks that confront us every day. Make something a little
- easier
- faster
- cheaper
- convenient
and new habits might emerge. Compared to a
phone book, the Internet is superior in almost every respect, but the phone book continues to be published because businesses still advertise there. Phone books are still profitable, even though no one pays for them to be delivered.
If it takes about 30 days to change a human habit, it takes 30 years to change a corporate habit and it takes 300 years to change a national habit and it takes 3000 years to change a habit of humanity.
This why the human individual is incapable of causing real change in society by attempting to cause a change without changing habits. His lifetime is too short.
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